Campaign links and interactive printed advertisements attract readers’ attention and help to build brand awareness. Additionally, some may alter he content that readers can see depending on the responses produced.
In the
future there is a demand for creative and interactive print advertising due to
the diversity of the genres related to magazines. Furthermore, podcasts of
magazines help hose who struggle with reading and bring in a new audience.
Additionally, target audiences help as magazine advertisement appeals through
good and creative content.
Circulation has decreased, from 1.6 billion in 2000
to 565 million in 2021. Additionally, the amount that consumers are spending on
magazines have decreased from 1.4bn in 2010 to 669m in 2020. Ultimately, many
magazine titles have shut down and closed due to the increase in online media.
For example, almost 63% of adults read magazines through a digital medium each
month in the UK. Furthermore, Roger Lynch, a chief executive of the Conde Nast,
told the New York Times that the business is no longer a magazine company as
there is an increase in online media such as websites and social medias which
spread information freely that could be found in a magazine. Online media
increased during and after the pandemic, whilst its cheaper to produce it doesn’t
receive as much income as print media could. For example, the pandemic, Covid-19,
accelerated the fall in print media where it fell by 33% from 2019 to 2020. However,
Bauer still dominates the consumer magazine market. In 2020 their total
circulation was 126.08 million with 36 titles, highlighting that they are the
most successful magazine publishing company in the world.
Sources I have used to complete this task are:
The outlook for magazines in 2023 (pulsemagazine.co.uk)
Market Overview: Just how big is the UK magazine media market? - magnetic.media
UK consumer magazine industry: how has it changed and what lies ahead? (pressgazette.co.uk)
Biggest magazine publishers UK 2021: Industry charted (pressgazette.co.uk)
No comments:
Post a Comment