SCRIPT
Hello, my name is Leah and I am here to pitch THE DRIVE-IN, the easiest access to the newest films, a new film magazine aimed at a 16 to 25 year old media literate audience.
The content of THE DRIVE-IN magazine and website will include the latest and upcoming films, interviews with well known actors, exclusives, features and an opportunity to subscribe to additional special features.
THE DRIVE-IN focusses on the entertainment of a loyal and young, media literate audience. To ensure that readers will be satisfied with the content provided I will ask and gain feedback from a group of people who represent the age range and characteristics of the target audience and consider using this information within the magazine and website.
On the first month of publishing, in May 2024, the magazine will cost £4.99, however on the second month, as we will publish monthly, the price will increase to £5.99. An affordable price that will encourage the target audience to purchase and keep engaging with the company and product.
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